aptito.com
In the food business, relationships are everything, but what happens when
restaurants offer customers
iPad menus and encourage
guests to pay the tab from their
smartphones? It may seem
like the opposite of nurturing
customer relationships.
However, new technology
is helping many restaurants
and businesses forge stronger
relationships by offering
convenience, speed and an
element of fun.
Greenville, S.C. “For example,
while we have an iPad wine list at
our high-end restaurant, Soby’s,
we will always have a sommelier
or equivalent on the floor
who knows guests and builds
relationships.”
“Although we are high-tech,
employing technology in every
way possible if it has potential to
improve the guest experience,
we are also ‘high touch,” says
Richard Peck, director of
business development and wine
and beverage director for Table
301, a restaurant group based in
Peck says the restaurant and
hospitality industries should be
smart about how they look to
the future and new technologies.
Technology should give them
a competitive advantage
as businesses and offer an
incredibly better experience for
guests, which is always the goal.
“We tell our servers, you’re not
selling food and wine, you are
making memories,” says Peck.
According to Stephanie
Ehrler, corporate director of
marketing for Denver-based
Sage Restaurant Group, which
above: Through Aptito.com’s
technology, guests can browse
colorful digital menus, order
and pay directly from the menu,
among other features.
